Imaging

Top of Hour (TOH)

Each show includes an automatically scheduled Top of Hour (TOH) ID. To select one that best suits your show, navigate to Hotkeys → TOHs. A TOH plays at the beginning of every show to remind listeners that they’re tuned in to Shock Radio. We’ve created a wide range of TOHs to match the tone and style of nearly every programme. View examples of imaging here.

Sweepers

Throughout your show, sweepers will play between songs. A sweeper is a short piece of audio branding designed to remind listeners of the station they’re tuned into. You also have the option to create custom sweepers for your show (details on this are included below).

Creating Your Own Imaging

Shock Radio encourages presenters to develop their own imaging. To support this, we will soon be releasing a Google Drive folder containing a variety of resources you can use to create personalised station imaging.

Mandatory Usage Guidelines

Breakfast and Drivetime Shows: Presenters must use either their personalised TOH or a station STAB at the start of both hours of their show (immediately after the news). These can be found in the Breakfast/Drivetime Hotkey Bank.

Anthems Shows: These must use the designated pre-made TOH, available in the Shock Anthems Hotkey Bank.

All Other Shows: There are no strict requirements to use TOHs or stabs; however, we highly encourage presenters to incorporate them for a more polished sound.

Breakfast & Drivetime Hotkey Bank

Uploading Your Own Imaging

When uploading your imaging to Zetta, please place all files in "INBOX" and follow the required naming conventions. Items not following these standards may be deleted during routine system maintenance.

TOHs

Format: (Your Initials) – TOH – (Number)

Example: “Aaron Walkden – TOH – First One”:

AW – TOH – 01

Sweepers

Format: (Your Initials) – SWEEP – (Name)

Example: “Aaron Walkden – SWEEP – Sound of Salford”:

AW – SWEEP – Sound of Salford

Sound Effects

Format: (Your Initials) – SFX – (Name)

Example: “Aaron Walkden – SFX – Airhorns”:

AW – SFX – Airhorns

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